The range

11 heroes.
Zero added sugar.

Each product is a rebuild of a category India buys every day. Typical values are drawn from published labels of the category's leading products; FCUK SUGAR values are our development targets.

The full FCUK SUGAR hero range on a dark set

Toppings & bases

  1. Mango Crush pack render
    Toppings & bases

    Mango Crush

    DA−15.9 g added sugar per 30 g serve
  2. Chocolate Syrup pack render
    Toppings & bases

    Chocolate Syrup

    DA−11.0 g added sugar per 20 g serve
  3. Hot Fudge pack render
    Toppings & bases

    Hot Fudge

    EA−10.0 g added sugar per 20 g serve
  4. Condensed Milk pack render
    Toppings & bases

    Condensed Milk

    EA−8.8 g added sugar per 20 g serve

Frozen

  1. Vanilla Ice Cream pack render
    Frozen

    Vanilla Ice Cream

    DA−11.1 g added sugar per 65 g serve

Confectionery

  1. Milk Chocolate pack render
    Confectionery

    Milk Chocolate

    EC−10.0 g added sugar per 20 g serve
  2. Chocolate Wafer pack render
    Confectionery

    Chocolate Wafer

    EC−16.6 g added sugar per 37 g serve

Bakery

  1. Milk Biscuits pack render
    Bakery

    Milk Biscuits

    EA−5.8 g added sugar per 25 g serve
  2. Choco Cream Sandwich pack render
    Bakery

    Choco Cream Sandwich

    EB−7.8 g added sugar per 25 g serve

Beverages

  1. Chocolate Milk pack render
    Beverages

    Chocolate Milk

    EB−12.0 g added sugar per 200 ml serve
  2. Prebiotic Cola pack render
    Beverages

    Prebiotic Cola

    EC−26.5 g added sugar per 250 ml serve

Per serve, side by side

ProductIndicative scoreAdded sugarkcalFibreProteinSystem
Mango CrushDA15.9 → 0 g69 → 192.8 g0.1 gFS-02
Chocolate SyrupDA11.0 → 0 g54 → 165.6 g0.5 gFS-02
Hot FudgeEA10.0 → 0 g76 → 463.2 g1.6 gFS-02, FS-05
Condensed MilkEA8.8 → 0 g64 → 382.8 g2.0 gFS-05
Vanilla Ice CreamDA11.1 → 0 g135 → 795.2 g4.5 gFS-05
Milk ChocolateEC10.0 → 0 g107 → 825.6 g1.8 gFS-02
Chocolate WaferEC16.6 → 0 g192 → 1577.4 g3.3 gFS-02, FS-04
Milk BiscuitsEA5.8 → 0 g113 → 1012.2 g3.1 gFS-04
Choco Cream SandwichEB7.8 → 0 g120 → 1012.8 g2.5 gFS-02, FS-04
Chocolate MilkEB12.0 → 0 g170 → 946.2 g8.4 gFS-01, FS-05
Prebiotic ColaEC26.5 → 0 g105 → 2210.5 g0.0 gFS-03

Per serve as listed on each product page. Scores computed per 100 g or 100 ml as sold. Method and assumptions.