The platform
Sugar does five jobs.
We rebuild all five.
Sweetness is the easy part. Sugar also gives body, browning, freezing-point control and water binding for shelf life. That's why one sweetener can't do it all, and why FCUK SUGAR is a set of systems.
- SweetnessStevia Reb M and monk fruit carry the sweetness, with flavour modulators to remove the aftertaste.
- BodyErythritol and soluble fibres replace sugar's bulk, so syrups pour, fudge sets and chocolate snaps.
- BrowningA browning aid restores the colour and snap of baked goods without sucrose.
- FreezingFreezing-point tuning keeps ice cream scoopable straight from the freezer.
- Shelf lifeWater-activity control replaces sugar's preserving role in crushes and condensed milk.
Functional layers
Then we
add what's missing.
Fibres
Rebuilds the bulk and mouthfeel sugar leaves behind, and adds fibre that counts in your favour.
- Inulin / FOS (chicory)
- Resistant dextrin
- Polydextrose
Proteins
Lifts protein per serve without changing the eating experience.
- Whey & milk protein
- Pea & rice protein
- Collagen peptides
Micronutrients
Fortification premixes dosed to your label claim.
- Vitamin D3
- Vitamin B12
- Iron & zinc premixes
- Tocotrienols (vitamin E)
Gut health
Probiotics that survive baking and UHT, paired with prebiotic fibre.
- Bacillus coagulans (heat-stable spores)
- Prebiotic fibre blends
Sourcing & quality
Where it comes from.
- MalaysiaIngredients are produced in cGMP-certified, US FDA-registered facilities and imported into India by Thick Shake Foods.
- Regulatory fitEvery formula is checked against the permitted list and labelling rules of its market before a bench sample leaves us.
- Claims we can support"0 g added sugar", "made with naturally derived sweeteners", "source of fibre" and "high protein" where the numbers qualify.
- PaperworkSpecifications, certificates of analysis and regulatory dossiers are shared with qualified buyers under NDA.