Sweetener + functional ingredient platform

India's favourite foods,
minus the sugar.

FCUK SUGAR rebuilds the products people already love: crushes, syrups, fudge, chocolate, biscuits, ice cream and drinks, with zero added sugar and better nutrition on every line of the label.

See the range Rebuild your product
11hero categories rebuilt
6 of 11reach an indicative A. None below C.
0 gadded sugar in every product
34 tspof added sugar removed across one serve of each

The scoreboard

Every one starts at D or E.
Here's where they finish.

Indicative scores, computed with the published 2023 Nutri-Score algorithms against typical products in each category. How we score.

  1. Mango Crush pack render
    Toppings & bases

    Mango Crush

    DA−15.9 g added sugar per 30 g serve
  2. Chocolate Syrup pack render
    Toppings & bases

    Chocolate Syrup

    DA−11.0 g added sugar per 20 g serve
  3. Hot Fudge pack render
    Toppings & bases

    Hot Fudge

    EA−10.0 g added sugar per 20 g serve
  4. Condensed Milk pack render
    Toppings & bases

    Condensed Milk

    EA−8.8 g added sugar per 20 g serve
  5. Vanilla Ice Cream pack render
    Frozen

    Vanilla Ice Cream

    DA−11.1 g added sugar per 65 g serve
  6. Milk Chocolate pack render
    Confectionery

    Milk Chocolate

    EC−10.0 g added sugar per 20 g serve
  7. Chocolate Wafer pack render
    Confectionery

    Chocolate Wafer

    EC−16.6 g added sugar per 37 g serve
  8. Milk Biscuits pack render
    Bakery

    Milk Biscuits

    EA−5.8 g added sugar per 25 g serve
  9. Choco Cream Sandwich pack render
    Bakery

    Choco Cream Sandwich

    EB−7.8 g added sugar per 25 g serve
  10. Chocolate Milk pack render
    Beverages

    Chocolate Milk

    EB−12.0 g added sugar per 200 ml serve
  11. Prebiotic Cola pack render
    Beverages

    Prebiotic Cola

    EC−26.5 g added sugar per 250 ml serve
  12. Your product

    Your bestseller goes here.

    Send us the label. We'll send back a bench sample, the nutrition it lands on and its score.

    Start a rebuild

We named it
what we meant.

The platform

Five sweetener systems.
One for every format.

Removing sugar takes away sweetness, body, browning, freezing behaviour and shelf life. Each system rebuilds what its format loses, then fibre, protein and micronutrient layers push the label further.

The full platform: sweeteners, fibres, proteins, micronutrients and sourcing

Why now

The label is
about to matter.

FSSAI has proposed mandatory front-of-pack warnings for packaged foods high in sugar, fat or salt. Sugar-heavy categories like the ones above are exactly what it targets. A reformulation started now can be on shelf before the rule is.

Start a reformulation
Mango crush, chocolate syrup, hot fudge and condensed milk from the FCUK SUGAR range

Sourcing & quality

Made where
it's made properly.

Milk biscuits, cream sandwich biscuits, milk chocolate and chocolate wafer from the FCUK SUGAR range

For brands

Your bestseller,
rebuilt.

Send us the product. We return a bench sample built on the right sweetener system, the nutrition it lands on and the label it can carry. Supply as ingredient systems, finished product from our own lines, or private label.

Supply enquiryHow it works

Be first
to taste it.

Get early access to the first batches, before they reach shelves.